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In this episode:

1:54 – Give me an overview of your corporate career.

10:30 – How is your team adjusting to the changes in business right now?

14:11 – How did you start your first business?

16:58 – Was there a transition period between starting your business and going full-time?

22:40 – Tell me about your book.

27:00 – What are some lessons you’ve learned along the way?

34:39 – What is a piece of advice you’d like to leave the audience?

In this episode:

  • How setting financial goals can increase confidence and help you to make business decisions
  • How to measure if business activities – including podcast pitching – are worth investing your time and money
  • The importance of paying yourself when you are able!
  • A special discount for Go Pitch Yourself listeners on either a first month of Kickstart Accounting services OR the Profit Planner book series

We Talk About:

  • What “financial success” means

  • How that financial success can be sustained long-term

  • What it is that stops people from hiring a bookkeeper, and how to overcome that fear and take the leap

  • How to use key performance indicators (KPIs) to track your finances 

  • One thing you can do this week to start improving your financial journey 

Last month in The Support Squad Membership, I did a live coaching call with members where we talked about Money Mindset and how a positive mindset can help us sell better and reach our financial goals.

So many of us put so much emotion into the way that we think about money and then we project our anxieties or fears about finances onto our clients, which can really limit the way we price our services and make business. Danielle is going to share the important steps we need to take regarding our business finances, what accounting software will help us grow, how to pay yourself as a business owner, and how to set financial goals. Let’s dive in! 

Entrepreneurs avoid their numbers and Danielle Hayden’s mission is to take the overwhelm out of accounting and approach your numbers with personality.

In this podcast episode, Danielle dives into the top three numbers to look at to increase profit and cut expenses:

1. Don’t just look at your sales, but break the sales numbers down by what’s the best selling and what’s the most profitable.

2. Take a look at your three biggest expenses and ask yourself if it aligns with your goals.

3. Review your final net income and loss to make better business decisions.

In this episode, Karen and Danielle discuss:

  • Success Story of Danielle

  • Commit to Get Leads

    • Create a community and a safe zone for your tribe. Get into the community and connect with those in your community to build the relationships.

  • Consult to Sell

    • Working with your accountants and bookkeepers allows you to look exactly at the numbers to make the best decisions for your goals that year.

  • Connect to Build and Grow

    • Create a culture in which your team members want to work, participate, and grow in a central mission.

In this episode, I chat with Danielle Hayden, author of The Profit Planner book series and Co-owner of Kickstart Accounting all about why it is so important for entrepreneurs to know their numbers and own their success, how to know if you are paying yourself enough and how to use a simple financial dashboard to make key business decisions.

It’s time to get comfortable in your role as CEO and take the fear and overwhelm out of accounting. Tune in for more!


In this interview, I’m giving you all the advice you need to help you grow in 2020.

  • How I help entrepreneurs take home a bigger paycheck.

  • Why I’m so passionate about helping entrepreneurs overcome the fear of looking at their financials.

  • How to let go of the shame around numbers in our businesses.
  • How I got my first clients.
  • The three most important numbers to know in your business and how to use them to grow.
  • My best advice for you if you’re struggling to grow your side hustle.
  • The one belief I had to change about myself to get where I am today.


Danielle Hayden of Kickstart Accounting shares that while it’s okay (and even recommended) that you outsource your financials, every business owner needs to know some key numbers in their business. And we’re not just talking revenue here. Do you know your business’s financial trends? Are you making responsible decisions based on those trends?

It’s time to get comfortable in your role as CEO and take the fear and overwhelm out of accounting. Tune in for more!

In this episode, we discuss:


Do you understand the current financial health of your business? But do you REALLY understand it?? To be able to stay up to date with your business’s finances, you have to know those numbers! 

This week we’re talking to Danielle Hayden from Kickstart Accounting and creator of the Profit Planner. She’s telling us all about what we need to know about our numbers and why it’s so important!  

Many businesses and entrepreneurs don’t know how to meet their goals and set profit because they don’t have a planner that can help them with their accounting.

In this episode, Danielle talks about creating zero accounting overwhelm with her Profit Planner for business owners to create the profits in their business and take home a paycheck they deserve.

She breaks down to us the process of incrementally meeting weekly goals and bringing your business to new heights. Listen to the story your numbers are telling you as Danielle guides us into this episode.

In this episode, I’m delighted to be interviewing financial guru Danielle Hayden from Kickstart Accounting.

Danielle is sharing her easy-to-implement tips on the numbers that you need to know in your wedding business in order to grow a profitable biz.  She’s also offering an amazing 15% off her Profit Planner when you use the code Wedpreneur at checkout!

The lie we too often tell ourselves is that we are horrible at numbers. And then we stick our head in the sand and do nothing but hope our numbers will work out in the end.

When it comes to figuring out what the jumble of numbers are telling us, it is confusing and scary and we often are afraid of masking the wrong move.

Danielle Hayden is going to change all that. If you’ve been needing to pay more attention to the numbers in your business, you’ll want to take a listen.

What financial numbers do we need to pay attention to? In this episode, Danielle shares her journey from hairdresser to corporate CFO to starting her own bookkeeping business about 5 years ago. Plus we cover what each transition was like for her and her family and then talk through the financial numbers that each freelancer needs to know to create sustainable profits.

If accounting and numbers, in general, aren’t your jam, you won’t want to miss this episode as Danielle keeps it as simple as possible.

In interviewing Danielle, I wanted to showcase what’s possible to create in five short years, especially when you’re willing to lift yourself up and out of the task-doing in your practice and build a team of people who you trained well and who have solid systems for delivering a consistent and high-quality client experience. 

Would you like to know if there’s something that you may be doing that is sabotaging you getting good financial advice from your accountant or bookkeeper? In this interview, they take a look at the ways we relate to money, and how fears that come up around money interfere with us making good decisions in our businesses. They discuss what we really need to know about how to be a good client for our accountants and bookkeepers. They also talk about business partnerships and the ingredients for good business partnerships. Listen in to find out more!

Have you thought about cross-training your team members? Cross-training involves building team members’ skills so that they can perform job functions outside of their usual duties. But, you’re not necessarily adding more to their plate. Instead, you are building your team’s skills, so that when extra help is needed, they can step in and offer a helping hand.

In this episode, we discuss:

  • How to structure your team in a way that helps them to deliver the level of service that you expect
  • How to execute cross-training within your team
  • Why you should document processes and create training resources to supplement your team’s cross-training efforts

This episode is the first of its kind on the podcast — an ON AIR TECH TOOL AUDIT.

I am SO excited to share with you this REAL tech audit that I did with Kickstart Accounting’s co-owner Danielle Hayden.  Danielle graciously accepted my invitation to expose the technology she’s using in her business so that we can find the hidden gems and where she can double down on her efforts.  This is so she can do that much more with the technology that she is already using OR how to switch things up so that she is using technology to support her business goals that much more.

We Talked About:

  • Why she left the corporate world and started her own business?
  • Why does Danielle develop this framework?
  • How Danielle Sets Goals as an Entrepreneur
  • How do they power their workforce?
  • How did your business grow if you dislike Marketing?
  • When should I convert from LLC to S Corp?
  • Managing your Business Money and How to Choose a Payroll Service